GTM Planning & Training | Lightspeed GTM

Harry Gold is a pioneer in digital and direct marketing with over 25 years of experience helping the world’s leading brands accelerate growth. He is the founder and former CEO of Overdrive Interactive, an award-winning digital agency that partnered with top companies including Harley-Davidson, IBM, Dell, GE, Philips, Schwinn, John Hancock, Citizens Bank, Staples, and dozens more household names.

Before building Overdrive into a nationally recognized agency and successfully exiting to private equity in 2024, Harry held senior leadership roles at top global firms including Havas’ WHS and Interpublic’s Mullen Lowe, guiding campaigns for brands such as Club Med, Financial Times, Bose, LendingTree, and General Motors.

Today, Harry leads Lightspeed GTM, a consultancy that helps enterprise companies compress months of Go-to-Market planning into days—aligning teams, clarifying strategy, and driving faster ROI.

As a sought-after speaker, educator, and thought leader, Harry has delivered keynotes and workshops for organizations such as the AMA, ANA, NEDMA, and Harvard University. He has also written extensively as a ClickZ columnist and was named Direct Marketer of the Year by the New England Direct Marketing Association.

What truly sets Harry apart is his ability to make marketing both inspiring and practical—sharing proven frameworks, case studies, and actionable tactics that audiences can immediately put to work. His passion is helping companies and their people not just learn strategy, but apply it to achieve measurable results.

Below are two of Harry’s current talk around planning and mapping the customer journey and AI ready SEO. These are two of Harry’s most popular lectures.

Crafting the Customer Journey

Unlock Your Go-to-Market Plan in Hours — Not Months

Join industry expert Harry Gold for an exclusive workshop that transforms the way your team approaches GTM planning and customer journey mapping.

Why attend?

Stop wasting weeks or months stuck in endless planning cycles. Learn how to quickly create a unified, actionable GTM plan that brings together media, search, content, email nurture, MarTech, CRM, website experience, creative, and measurement—all integrated into one clear roadmap your whole team can rally behind.

What you’ll gain:

A step-by-step process to visualize your entire customer journey and marketing plan in just hours
Practical tools to align media, technology, creative, and analytics seamlessly
How to identify critical KPIs for effective dashboards and pinpoint high-impact areas for A/B testing and optimization
Real-world case studies and proven tactics you can implement immediately to accelerate results

Don’t miss this opportunity to speed up your planning, unify your team, and drive measurable growth with a GTM strategy built for today’s fast-paced market.

Length: 50 minutes for event keynote, 3 to 4 hours for corporate training w/ exercises.

Is your team truly equipped to create content that stands out—not just in traditional search, but in the fast-evolving world of AI-powered discovery?

Why attend?

This hands-on session ensures every content creator, marketer, and developer on your team understands how to embed SEO best practices that speak directly to both search engines and AI algorithms like Google’s AI, ChatGPT, and Bing’s intelligent platforms.

What you’ll gain:

Master the essential SEO tactics needed to boost visibility in both search engines and AI-driven results

Identify and strategically target the critical keywords that define your brand and business

Learn how to craft content optimized for AI-generated overviews and summaries

Align content development across web, PR, social media, and support channels for maximum impact

Whether you’re a copywriter, developer, PR pro, or marketer, this session arms your team with the skills to dominate search rankings and AI content landscapes alike.

Don’t risk being left behind—book this session to future-proof your content strategy today.

Lenth: 50 minutes for event keynote, 3 to 4 hours for corporate training w/ exercises.