Lightspeed GTM

Fast and effective Go-to-Market planning.

Are you one of the 81% of companies without a clear marketing plan your team can rally around? Let's fix that right now. Lightspeed GTM accelerates the planning process with fast collaborative work sessions that unify your team and deliver an actionable Go-to-Market plan.

Get to Market Faster—with a Plan Your Entire Team Can Execute

Most companies waste weeks—or even months—trying to build a Go-to-Market plan. Lightspeed GTM compresses that process into just one week, helping you launch faster, drive ROI, and unify your entire team around a clear, actionable plan.

How It Works:

Guided Planning Sessions

 We lead focused, high-impact work sessions that align your marketing, sales, tech teams, and external partners around one unified GTM plan. No more silos, guesswork, or scattered efforts—just a clear roadmap with priorities, KPIs, budgets, and deadlines.

Full Team Engagement

 Everyone who needs to execute the plan is in the room—from internal teams to agencies and vendors—ensuring full alignment, accountability, and speed to execution. Together, we map the full customer journey for your ICP (ideal customer profile).

Plan, Execute, Optimize

 Once your plan is documented, we help you identify quick wins and high-impact areas for A/B testing and optimization across the customer journey. Need more support? We can lead optional follow-up sessions to refine and adapt your GTM strategy

7 Reasons to Hire Lightspeed GTM

  1. Build a Strategic, Board-Ready Plan—Fast: Lightspeed GTM helps you rapidly develop a comprehensive, CEO and board-ready Go-to-Market plan with structured processes and expert facilitation. We accelerate your time to market, so you can seize opportunities and outpace competitors.
  2. Unify Teams with a Clear, Actionable Roadmap: We align your marketing, sales, product, and tech teams around one clear, actionable GTM playbook. This drives internal accountability, boosts marketing execution efficiency, and improves the customer journey from first touch to conversion.
  3. Fix What 81% of Companies Struggle With: Most companies operate without a current, cohesive marketing plan. Lightspeed GTM helps you fix that fast—bringing clarity, consistency, and a strategic path forward your whole team can follow.
  4. Gain Unbiased, Strategic Perspective: As external consultants, we help you spot blind spots, challenge assumptions, and avoid internal echo chambers. This leads to sharper positioning, smarter decisions, and more effective marketing and sales strategies.
  5. Leverage Deep Expertise Across Industries: We’ve built GTM plans across B2B, SaaS, DTC, and more. Our experience with diverse clients—from Fortune 500s to startups—means we bring proven frameworks, tested tactics, and cross-industry insights that elevate your GTM strategy.
  6. Maximize ROI with Targeted Optimization: Lightspeed GTM helps you uncover and optimize high-impact moments in the customer journey—testing content, offers, and tactics to increase conversion rates and boost return on investment.
  7. Avoid Wasted Time and Planning Paralysis: Too many companies get bogged down in endless planning cycles that delay execution and cost valuable market time. Lightspeed GTM keeps your team focused, aligned, and moving forward—so you plan smarter, not longer.

Who is Lightspeed GTM for?

  1. B2B and B2C companies stuck in slow or stalled growth and ready to turn lead generation into predictable revenue.
  2. Organizations overwhelmed by disjointed marketing efforts without a clear, executable plan that unifies their teams and drives results.
  3. Companies frustrated by misaligned people, platforms, and media spend and looking for a cohesive strategy that maximizes every dollar and resource.
  4. Teams racing toward a product launch but lacking the Go-to-Market roadmap to hit the ground running and avoid costly missteps.
  5. Businesses already in market but seeing poor performance and urgently needing to recalibrate their marketing to drive measurable impact.
  6. Brands losing traction at key stages of the customer journey who need better visibility, tighter coordination, and higher conversion.
  7. Private equity and venture-backed firms under pressure to scale fast and looking to supercharge portfolio company growth with a proven GTM framework.